What is Back Pocket Co.?
Back Pocket Co. is a creative consulting studio founded by Russel Donahue.
We specialize in helping scrappy businesses, creators, and teams who are ready to bring their next big thing to life—but don’t want to waste time chasing vague strategies or overpriced fluff.
From storytelling and brand identity to content planning and launch setup, we help people go from “this might be something…” to “holy sh*t, it’s real.”
What We Do.
“Services designed to get your ideas out of your head—and into the world.”
🔹 Brand Kickstart
Naming, voice, and positioning to help you (finally) define what your brand is—and who it’s for.
🔹 Launch Prep & Content Setup
We’ll help you get the essentials off the ground: Shopify, simple websites, and content that doesn’t feel like a chore.
🔹 Creative Script & Story Services
Need help writing something from scratch—or cleaning up what you’ve got? We do branded content, pitch materials, social scripts, and more.
🔹 Voice & Vibe Coaching
Your brand (or project) should sound like you. Let’s refine your tone so it’s clear, consistent, and actually human.
Lets Make it Real!
We help creatives and small businesses turn back-pocket ideas into actual brands. Whether you’re launching something new or reshaping what’s already out there—we bring clarity, storytelling, and structure to your creative chaos to deliver REAL results.
Here’s what that looks like in action…
Still Unsure?!
Got an idea you can’t shake? A brand that’s lost its spark?
…Or just stuck in your head?
Back Pocket Co. is your creative fix.
We help you get unstuck, clarify your vision, and bring your back-pocket brilliance to life—with strategy, structure, and a little humor.