Case Study: ManaMart

From Structure to Scalability

The Challenge:
ManaMart was a growing online trading card business operating through Whatnot. It had solid bones—but lacked the brand identity, sales energy, and creative push to scale. The operation was functional, but the spark was missing.

The Fix:
I came in with the goal of turning a structured business into a standout brand - especially on the competitive Whatnot platform. I focused on bringing personality to the livestreams, streamlining backend processes, and creating the kind of customer experience that makes people come back.

What We Did:

  • Developed a clear brand voice and visual identity

  • Optimized inventory management systems for online growth

  • Boosted sales energy and live-show engagement

  • Built scalable workflows to handle demand and keep quality high

The Result:
ManaMart scaled to a $1M+/year business, growing from a solid online store to a fan-favorite brand with personality and loyalty. We didn’t just grow revenue—we built something people could rally behind.